How a Record Gets Leaked (via KevinNottingham) At the Studio As soon as a record is finished, anyone from the producer to the engineer to the band members can spoil the fun (4 months before release) At the Label Labels send albums to companies like Sonic Arts to add a digital encryption code that can identify uploading evildoers… but not necessarily stop them (3 1/2 months before release) By the Press Considered to be the most common source of album leakage, watermarks or not. Oops! (3 months before release) At the Plant While in the process of being manufactured, a CD is ostensibly secured under lock and key, but sometimes copies fall off the back of trucks (1 month before release) At the Warehouse Once CDs await shipping to retailers, it’s virtually guaranteed that a copy will find its way online (2 weeks before release) At Retail And of course, once an album is available for sale online or in stores, all bets are off
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How a Record Gets Leaked

(via KevinNottingham)

At the Studio

  • As soon as a record is finished, anyone from the producer to the engineer to the band members can spoil the fun (4 months before release)

At the Label

  • Labels send albums to companies like Sonic Arts to add a digital encryption code that can identify uploading evildoers… but not necessarily stop them (3 1/2 months before release)

By the Press

  • Considered to be the most common source of album leakage, watermarks or not. Oops! (3 months before release)

At the Plant

  • While in the process of being manufactured, a CD is ostensibly secured under lock and key, but sometimes copies fall off the back of trucks (1 month before release)

At the Warehouse

  • Once CDs await shipping to retailers, it’s virtually guaranteed that a copy will find its way online (2 weeks before release)

At Retail

  • And of course, once an album is available for sale online or in stores, all bets are off

Source: kevinnottingham.com